Privacy policy

This policy explains how SOERA collects, uses, and shares your personal information when you visit our website, shop with us, or contact us.

Who is responsible for your information

Reverie Brands PTE. LTD. is the controller responsible for the personal information covered by this policy, except where a service provider acts independently for its own purposes.

SOERA is operated by Reverie Brands PTE. LTD., company number 202503080W.

Registered business address: 2 Venture Drive, #19-21, Vision Exchange, Singapore 608526.

Email: support@soera-store.com
Phone: +1 786-686-0503
Contact form: Contact SOERA

Send privacy enquiries and requests to support@soera-store.com with "Privacy request" in the subject line. You can contact us about withdrawing consent, access, correction, deletion, or another right available where you live.

Information we collect

Contact and order details: name, email address, telephone number, billing and delivery addresses, goods ordered, payment confirmation, delivery information, returns, and exchanges.
Account information: account identifiers, login and authentication information, and information you save to your account.
Shopping and communication information: items viewed or added to a basket, purchases, reviews, marketing preferences, and messages or images you send to customer support.
Device and usage information: IP address, browser and device details, pages visited, approximate location inferred from an IP address, and interactions with our website, emails, or advertisements.
Information from service providers: payment confirmations, delivery updates, fraud indicators, and information from Shopify or other providers supporting the services described here.

Payment providers process payment details to complete your transaction. Please do not send full card numbers, passwords, or other sensitive information in a support message. Information required to process an order is necessary to fulfil your purchase; optional marketing consent is not required to buy from us.

Why we use your information

Process payment, fulfil orders, provide accounts, and handle deliveries, returns, or cancellations

Information used: Contact, account, payment-confirmation, and order information

Legal basis where EU or UK data protection law applies: Performance of a contract or steps you request before entering one

Respond to enquiries and manage complaints

Information used: Contact details, order information, and communications

Legal basis where EU or UK data protection law applies: Contract performance where the enquiry concerns your purchase; otherwise our legitimate interest in providing customer support

Keep accounting records and meet legal requirements

Information used: Order, billing, transaction, and relevant communication records

Legal basis where EU or UK data protection law applies: Compliance with legal obligations

Protect accounts, prevent fraud, and establish or defend claims

Information used: Account, transaction, device, usage, and relevant communication information

Legal basis where EU or UK data protection law applies: Our legitimate interests in security, fraud prevention, and protecting legal rights, subject to your rights

Send promotional emails or text messages

Information used: Contact details, shopping information, and marketing preferences

Legal basis where EU or UK data protection law applies: Consent where required; otherwise a permitted existing-customer exception and our legitimate interests where applicable

Measure website use and personalise advertising

Information used: Device, usage, shopping, and advertising-interaction information

Legal basis where EU or UK data protection law applies: Consent where required for tracking and associated processing; any other basis must be permitted by applicable law

Where Singapore data protection law applies, we collect, use, and disclose information for the notified purposes with consent or an applicable legal exception. Where we rely on legitimate interests, we consider the purpose, necessity, and effect on your rights. You may object to relevant processing as described below.

Cookies and advertising choices

Cookies, pixels, and similar technologies can keep the basket working, remember preferences, protect the store, measure use, and support advertising. Where consent is required for a technology, we request it before using that technology. Essential technologies needed to provide a service you request may operate without optional consent.

You can change optional tracking choices through the cookie or privacy controls on the storefront. Browser controls can also restrict cookies, although they may affect some features. Refusing optional advertising cookies does not prevent you from making a purchase.

For information about technologies used by Shopify, see Shopify's cookie policy. That policy does not replace the information and choices relating to other technologies used on our storefront.

Where applicable law requires it, we recognise Global Privacy Control (GPC) as a request to opt out of sale or sharing of personal information or targeted advertising for the browser or device sending the signal. If we can associate the signal with your account, we apply it to that account where required. Other browser "Do Not Track" signals do not necessarily have the same effect.

Marketing messages

You can unsubscribe from promotional emails using the link in each email. For promotional text messages, follow the opt-out instructions in the message, such as replying STOP where supported. You can also contact us to change your preferences. We may still send essential order, account, delivery, or service messages after a marketing opt-out.

Who receives personal information

We disclose information needed for the purposes above to:

Shopify and providers supporting the store, accounts, hosting, security, and technical operations;
payment processors, fraud-prevention providers, and professional advisers;
fulfilment partners, warehouses, and delivery carriers;
customer-support, communication, cloud-storage, and automated support-tool providers;
analytics and advertising partners, subject to applicable consent and opt-out requirements;
affiliates where necessary for the stated purposes, and authorities or other recipients where disclosure is required by law or necessary to establish or defend rights.

Information may also be disclosed in connection with a proposed or completed corporate transaction, subject to applicable law. We do not publish private support messages as customer reviews without an appropriate basis.

Shopify may process information as an independent controller for certain services, including services you choose to use across Shopify stores. See Shopify's privacy policy for those activities.

Automated customer support

We use automated tools to help categorise enquiries and provide customer-support responses. These tools may process the information you provide in your message and relevant order details. If you need a human to review a response or request, ask our support team. This support use is separate from advertising and is covered by the support purposes described above.

Sale, sharing, and targeted advertising

Disclosures to advertising partners can constitute a "sale" or "sharing" under some US state privacy laws even where no money is exchanged. Over the preceding 12 months, the categories described in our advertising disclosures have included identifiers, commercial information, and device or usage data shared with business and marketing partners.

Where you have a right to opt out, use the storefront's privacy controls, send a recognised opt-out preference signal where applicable, or contact us at support@soera-store.com. We will not discriminate against you for exercising a privacy right. We do not use sensitive personal information to infer characteristics about you, and we do not knowingly sell or share personal information of children under 16.

International transfers

SOERA is based in Singapore. Your information may be processed in Singapore, China for fulfilment and returns, and other countries where our providers operate. Those countries may have different data protection laws from the country where you live.

Where required for transfers from the EEA or UK, we use an applicable adequacy decision or appropriate contractual safeguards, such as the European Commission's Standard Contractual Clauses and the relevant UK transfer mechanism. For transfers covered by Singapore law, we use safeguards required to provide a comparable standard of protection. Contact us for information about the safeguards relevant to your information and how to obtain a copy where available.

How long we keep information

Order and transaction records: for the period needed to fulfil purchases, resolve returns or disputes, and meet applicable accounting, tax, and legal recordkeeping requirements.
Account information: while needed to provide your account, followed by any necessary period for outstanding transactions, security, or legal claims.
Support communications: while resolving your enquiry and afterwards only as needed for related disputes, claims, or service records.
Marketing preferences: while needed to manage your choices. A limited suppression record may be kept after opt-out so that we do not contact you again.
Usage and security information: for the period necessary for the specific measurement or security purpose, subject to applicable cookie and consent rules.

When information is no longer needed for these purposes, we delete it or remove the means of identifying you, subject to applicable legal requirements and backup cycles.

Your rights

Depending on your location and the applicable law, you may have rights to access, correct, delete, or receive a portable copy of information; restrict or object to processing; withdraw consent; or opt out of sale, sharing, or targeted advertising. Where applicable, you may also have rights concerning decisions based solely on automated processing that have legal or similarly significant effects.

To make a request, email support@soera-store.com. We will ask only for information reasonably necessary to verify your identity and the request. An authorised agent may submit a request where permitted, subject to proof of authority and any verification requirements. We will respond within the time required by the law that applies and explain any permitted refusal. Where an appeal right applies, reply to our decision to request an appeal.

Withdrawing consent does not affect processing already lawfully carried out. Some information may need to be retained to fulfil legal obligations or resolve outstanding transactions. Where Singapore law applies, you may request access, correction, or withdrawal of consent subject to the applicable conditions.

Complaints

Contact us first if you have a privacy concern. You may also complain to the competent data protection authority where you live. EEA authority details are available from the European Data Protection Board; UK customers can contact the Information Commissioner's Office, and Singapore customers can contact the Personal Data Protection Commission.

Security, children, and external links

We use measures intended to protect personal information, but no system can guarantee complete security. Our services are not directed to children. If you believe a child has supplied information that should not have been collected, contact us. Third-party sites linked from our store have their own privacy practices; read their policies before providing information to them.

Changes to this policy

We may update this policy when our practices or legal requirements change. We will update the date shown in this policy and provide any additional notice or request any consent required by law.

Last updated: 9 October 2026

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